Youth hockey player development

Build the program that
develops every player.

Hockey Coach Hub gives coaches and associations the tools to track every player's development all season long — from player-set goals and off-ice challenges to multi-coach evaluations and a personalized end-of-season letter. So every athlete reaches their potential.

Start your season →See how it works

Free to start · No credit card required · Setup in 5 minutes

Season start
Player goals + baseline eval + challenges assigned
All season long
Check-ins, evals, challenge tracking, coach notes
Season end
Final eval + AI letter grounded in the whole season
Year over year
Development history + growth tracking
How it works

The best programs develop players
systematically. Now you can too.

Season start
01

Every player sets their goals

Send each player a personalized goal-setting link. They answer questions about their ambitions and what they want to improve — in their own words, before the season begins. Coaches assign challenges to work on between practices.

All season long
02

Track development as it happens

Your full coaching staff evaluates each player at any point in the season. Add check-in notes tied to their goals. Monitor challenge progress from their phone. Nothing falls through the cracks.

Season end
03

Close the season the right way

Generate a personalized letter for every player — grounded in the goals they set, your staff's evaluations, the check-ins you added, and the challenges they completed. The best coaches don't just show up. They follow through.

Year over year
04

Build a development record

Every evaluation, goal, and letter is stored on the player's profile. Season over season, coaches and associations build a real picture of each athlete's growth — and a program reputation that reflects it.

Features

Everything you need to develop
every player, all season long.

Player-set season goals

Every player sets their own goals via a shareable link — no login needed. Goals flow directly into mid-season check-ins and the end-of-season letter.

Player challenges

Assign off-ice and on-ice challenges players track from their phone. Shooting reps, stickhandling minutes, conditioning — coaches see progress in real time.

Multi-point evaluations

Your full staff rates each player at pre-season, mid-season, or end of season. Averages surface automatically. Separate skater and goalie criteria built in.

Season-long check-ins

Add progress notes tied to each player throughout the season. Mid-season observations, goal tracking, anything worth remembering — all in one place.

AI-generated letters

End-of-season letters written in your voice, grounded in real data — goals, evals, check-ins, challenge results. Tone controls for directness and formality.

Association oversight

Program directors see across all teams — every coach, every player, every metric. Know exactly where each team stands at any point in the season.

Year-over-year history

Player profiles persist across seasons. Coaches and associations build a true longitudinal view of each athlete's development over their entire career.

Roster import

Import directly from Crossbar or upload a CSV from SportsEngine or any spreadsheet. Get your full roster into the platform in minutes.

Full data export

Export every evaluation, goal, check-in, and letter to a spreadsheet. Your data, always accessible, in a format you can use anywhere.

Elite programs don't leave
player development to chance.

The best associations develop players systematically — goals set at the start, progress tracked all season, coaches aligned on what each player needs. Hockey Coach Hub is the platform that makes that possible for every team in your program, not just the ones with the most experienced coaches.

Coaches

Built by a coach.
Built for programs that take development seriously.

"End-of-season letters used to take me an entire weekend. Now I generate all of them in an afternoon — and they're more personal than anything I wrote by hand because the whole season is in them."
Pat Johnston
Head Coach · Minnetonka Peewee B2 · District 6
"Having players set their own goals at the start of the season changes everything. They're more invested. And when the letter references what they said in September, they actually read it."
Coach feedback
Youth Hockey Association
"The multi-coach evaluation is the feature I didn't know I needed. You stop relying on one person's impression and start seeing the whole picture. That makes the feedback so much more credible."
Coach feedback
District 6 Hockey

Running a multi-team program?

Association directors get a program-wide view — every team, every coach, every player's development status at a glance. Know which teams are on track, which coaches are engaging with the platform, and where to focus your attention. Set program-wide defaults for goal questions and evaluation criteria, then let each team customize from there.

Set up your program →
Get started

Every player on your roster
deserves a coach who was paying attention.

Set up your program in minutes. Start the season with a development plan for every player.

Start your season free →

No credit card required